Founder & CEO, Culture Shift Labs
Andrea Hoffman is the Founder & CEO of Culture Shift Labs (New York. Silicon Valley); a consultancy that advises senior leaders, cities and philanthropists on growth and innovation through inclusion. Andrea is a dealmaker, top tier strategy, business development and trend-forecasting veteran.
For the past two decades, early adopters in corporate America looking to identify the next growth opportunity have been turning to Andrea for counsel. She designs strategies for leadership minded brands and activates them by engineering connections and collaborations between corporations and African American innovators and subject matter experts.
Andrea's social impact platforms, Culture Shifting Weekends and Secret Suppers are the most meaningful gatherings of African and African American innovators, inventors, influencers, and investors from around the world with the goals of collaborating, deal-making and putting intention into action.
As an inventor, Andrea along with Skot Welch have created a SaaS tool called Katapult, which helps fortune 500’s assess, measure and improve their diversity and inclusion efforts.
Andrea is the co-author of both Black is the New Green: Marketing to Affluent African Americans (2010) and the NAACP nominated, 50 BILLION Dollar Boss:African American Women Sharing Stories of Success in Entrepreneurs and Leadership (2015) published by Palgrave Macmillan.