Greg Sherwin is a Singularity University expert in Digital Experimentation. He is an engineering superstar who has served as VP/SVP of Engineering at a number of Silicon Valley start-ups and established businesses including CNET Networks (now CBS Interactive), NBC Internet, and Singularity University. He was also president and co-founder of LearnStreet, an educational technology startup funded by Khosla Ventures, and he also co-founded the national website for the American Red Cross.
Prior to working in the online world, Greg contributed his expertise in several university research labs including working on control systems for satellite communications at the Johns Hopkins University Applied Physics Laboratory and taking part in high-energy research among the theoretical and experimental particle physicists at the Stanford Linear Accelerator Center.
These days, he’s building platforms for retail ecosystems as a senior principal engineer at Farfetch. You’ll also find him mentoring local Lisbon startups and serving on the Advisory Board for the House of Beautiful Business.
Due to his vast experience, Greg is the ideal expert to show what Digital Experimentation is all about and how to implement it, in order for your business to thrive in this VUCA world.
Accelerating technological disruption has become perhaps the defining force of our world today, creating profound impacts to our world, our organizations, and ourselves. Today we face the prospect of AI that will challenge human intelligence, robots that will take our jobs, and gene editing that could lead to a world of designer babies. It’s enough to make anyone anxious and at least a little fearful, putting us on the defensive.
But if we come to understand how these exponential forces work, we can adopt new models of thinking. With a mindset shift that embraces the future potential of Moore’s Law, Ray Kurzweil’s Law of Accelerating Returns, and the 6 D’s of Disruption, we can harness these forces to create possibilities of abundance in our future. We also stand to establish new relevance for our organizations and ourselves by addressing many of the world’s greatest challenges.
In the three centuries since the arrival of the Age of Enlightenment, humanity has established a series of dizzying technological advances and evermore sophisticated systems of society, business and government. Yet today its tools of reductionist scientific thinking and overly centralized command-and-control organizations are breaking down in the face of our new grand challenges: ones involving complex systems, networks, and mass customization over mass production.
What are the mindset and organizational transformations we need to face this new generation of challenges? What does leadership in an Age of Entanglement look like? And how we must reorient ourselves and our organizations around the challenges of complexity, uncertainty, sustainability, entangled ecosystems, technological disruption, and the need for resilience and not merely efficiency?
More than ever before, volatility, uncertainty, complexity, and ambiguity (VUCA) are defining our business environments and our world. We can no longer depend on our assumptions and trusted tools of predictable plans and futures, independent and isolated impacts, and linear thinking. The modern world requires us to create, experiment, and learn as fast as we can.
In this new paradigm, digital experimentation enables us to take smart risks and make informed business decisions. The good news? If your business is already embracing digital transformation, the data, tools, and techniques for you to measurably and effectively do that are more accessible than ever. Learn how to establish a curiosity-driven culture of organizational learning, take enlightened safe-to-fail risks, and create a more adaptive and resilient business for the future.
The Apple iTunes store, Airbnb, Salesforce AppExchange, Uber — digital platforms are now powering some of the world’s most valuable companies. The global economics of mass production are transitioning to networks that enable mass customization. Going beyond the basic dynamics of user-centered design or two-sided marketplaces, today’s platforms are designed to service entire ecosystems. Do you join, partner, or build?
Learn ecosystem value chain mapping, platform design principles, governance models, designing for emergence and disobedience, how to leverage network effects for growth and adoption, and how the efficiencies of transaction and learning engines are essential to platform success. We will learn to apply the Platform Design Toolkit, a platform-oriented evolution of the Business Model Canvas, to probe the right questions and inform your platform strategy.