Maciej Kranz


Internet of Things, Networks & Computing Systems

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Areas of Expertise

Networks & Computing Systems  •  Internet of Things

About Maciej

Maciej Kranz brings 30 years of networking industry experience to his position as Vice President, Corporate Strategic Innovation Group at Cisco. He leads the group focused on incubating new businesses, accelerating internal innovation, and driving co-innovation with customers and startups through a global network of Cisco Innovation Centers.

Prior to this role, Kranz was General Manager of the Connected Industries Group at Cisco, a business unit focused the Internet of Things. He built a $250M business from the ground up in 18 months and relentlessly evangelized the IoT opportunity across Cisco and the market, making IoT one of Cisco’s major priorities.

Previously, Kranz led efforts across Cisco to define, prioritize, and deliver Borderless Network Architecture and roadmaps. He also drove business and product strategy for the wireless and mobility business and led product management for the stackable Ethernet switching business unit through its expansion from $400M to $6B in revenues.

Before coming to Cisco, Kranz held various management positions at 3Com Corporation, where he drove a $1B Ethernet network interface cards (NICs) product line. He began his professional career at IBM Corporation.

In his New York Times Best Selling book, Building the Internet of Things, Kranz offers practical advice to business decision makers on how and why to implement IoT today.

Speaking Topics

  • Beyond the Hype of IOT: How to Leverage It For Your Business Now

    In the last few years, IoT hype has been deafening. We’ve been bombarded by a barrage of technology messages and predictions, such as billions of devices getting connected and the creation of trillions of dollars of economic value. While all true, IoT is not really about those things. It is about thousands of organizations that already use IoT to optimize their operations, introduce new business models and create new revenue streams.
    In this talk, the Maciej will cut through the hype to show the reality of IoT today. You will learn:
    – Why IoT is the most important technology and market transition since the Internet itself
    -How to take the first steps on the IoT journey to transform businesses, industries and careers
    -What best practices are required, common mistakes to avoid, and barriers to overcome
    in launching IoT projects
    -An eight-part recipe for success, including change-management and process integration imperatives, that has been proven to work in most any industry
    -Four fast paths to quick payback illuminated by case studies in multiple industries

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