Rob Gonda

Guest Speaker

Exponential Organizations, Future of Work

Areas of Expertise

Virtual Reality  •  Opener / Closer  •  Networks & Computing Systems  •  Mobility  •  Moderator  •  Leadership  •  Internet of Things  •  Impact  •  Future of Learning  •  Future Forecasting  •  Facilitator  •  Exponential Thinking  •  Exponentials  •  Exponential Organizations  •  Entrepreneurship  •  Disruption  •  Design Thinking  •  Customer Experience  •  Crowdsourcing  •  Corporate Innovation  •  Convergence  •  Augmented Reality  •  Future of Work  •  Abundance

About Rob

Rob Gonda is a Senior Executive with proven successes at leading innovation, technology, and marketing in multiple environments. Rob has led growth and transformation for multiple companies ranging from iconic global brands like McDonald’s to startups. At McDonald’s, Rob spearheaded a transformation centered around modernization of the customer experience and becoming a data & insights driven-business, resulting in the business more than doubling market cap during his leadership. He is a dynamic thought leader, combining unique approaches to technology, business, digital, and marketing strategies. He is results-oriented and highly effective at adapting to rapidly changing environments and resolving mission critical issues to ensure bottom line success. Focused on trends, strategies, innovation, competitive landscape, product, and complex developmental methodologies, standards, and future technology direction.

Speaking Topics

  • Future of Consumerism

    The Fourth Industrial Revolution is transforming entire systems of production, distribution, and consumption providing both opportunities for value-creation through exponential technologies, as well as massive challenges for brands failing to adapt. Consumer spending, which drives nearly 60% of world GDP, is an engine for economic activity, will soon be controlled the confluence of Big Data, Artificial Intelligence (AI), and changing consumer behaviors and expectations.

    In this session, we will start with a historic look at consumerism including the role of brands, trust, buying behavior and the anatomy of decision making. The session will quickly take you in the future of consumerism taking into account how society, technology, behavior and business models are changing and what this all means to relevant industries including retail, consumer packaged goods, media and health. Throughout the session, we will highlight lessons learned from enterprises who are adapting (or not), disrupting and building a thriving future in the face of unprecedented change in consumerism.

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