A visionary commercial leader in the biotechnology sector, with diverse skills and global experience in marketing, sales and international business development. Domain Expertise: Genomics, personalized medicine and diagnostic genetic testing as well as cancer and translational research. Marketing Experience: Brand development, design and implementation of global campaigns, lead generation, qualification and nurturing, digital marketing, KOL development and implementation of go-to-market strategies. International Markets: Extensive experience in China, Latin America, EMEA and APAC. Development and implementation of commercial growth strategies, channel and partnership selection and regional launch activities. Leadership: Building, training and motivating high impact commercial teams globally.