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Areas of Expertise
Neuroscience
About Thomas Zoëga
Thomas Zoëga Ramsøy is the CEO and Founder of Neurons Inc, the world’s leading applied neuroscience company. Thomas is a neuropsychologist by training and a PhD in neurobiology and neuroimaging, and is today considered a leading figure in applied neuroscience. Through collaboration with leading universities such as Oxford, Cambridge, Stanford and Harvard, his work has focused on employing a combination of psychology and neuroscience in understanding what drives our choices and behaviors.
Through his work at Neurons Thomas consults leading companies to employing the insights from neuroscience to drive strategic change, both in tech companies like Google and Facebook, retail companies like Lowe’s, IKEA and Tesco, and in domains such as architecture, leadership, and clinical trials. He has also consulted companies in adopting and building neuroscience capabilities, including Lowe’s Innovation Labs.
Thomas has previously founded and directed the Center for Decision Neuroscience, a multidisciplinary research lab at the Copenhagen University Hospital and Copenhagen Business School. Through his leadership, the Center published in leading scientific journals such as Science, PNAS, Frontiers and Psychological Science.
Thomas’ publication includes bestselling books and chapters on applied neuroscience, and his scientific publications have been cited more than 1600 times.
Neuroscience: Inside the Brain of a Leader | SingularityU Nordic Summit 2018
Speaking Topics
A primer on applied neuroscience
Neuroscience offers an unprecedented access to our responses and thoughts. It goes beyond self-reported filtering and assesses our innermost behavioral drivers.
Consumer neuroscience & neuroeconomics
The subconscious drivers of consumption choices
Profiling and boosting the creative brain
An introduction to how applied neuroscience allows better profiling and training of creative traits and states. Consumer neuroscience & neuroeconomics — the subconscious drivers of consumption choices.
The neuroscience of innovation
How to use neuroscience tools and insights to test concepts and prototypes as part of corporate innovation
Publications
- Introduction to Neuromarketing & Consumer Neuroscience
- INTRODUCCION a NEUROMARKETING y NEURO-CIENCIA CONSUMIDOR (Spanish Edition)
- Introduction to Neuromarketing & Consumer Neuroscience
- Leading Transformation: How to Take Charge of Your Company's Future
- Frontal Brain Asymmetry and Willingness to Pay
- Neuroscience Is Going to Change How Businesses Understand Their Customers (Harvard Business Review)
- From Classical Management to Behavioral Transformation
- It’s Time for a Behavioural Revolution in Innovation