Solution Modules to Uplevel Your Innovation Practices
Launch a new product, solution, or business that anticipates future customer demand by following SU’s 10x innovation framework.
Problem Sprint: Module 1
In continuous collaboration with SU program managers, designers, and tech analysts, your team will co-create a research plan and conduct relevant market and technology research to deeply understand the problem and opportunity space.
Participants will conduct research into customer needs, technologies, and trends relevant to the business. They’ll be empowered to help their organization analyze and reframe the problem using the SU 10x innovation framework.
More deeply understand the problem you are trying to address, current and potential competitive landscapes, plus relevant technologies and startups in the selected space. Deliverables include a tech scouting report, faculty insights, and customer empathy reports.
Solutions Sprint: Module 2
Guided by an SU facilitator, faculty experts, and design facilitators—with support from specialists such as illustrators and writers—the Solutions Sprint combines technology immersion and ideation, including detailed visualizations for next steps.
Participants will develop three to five prototype-ready ideas through a focused disruption or sci-fi workshop, refine concepts, co-create potential future scenarios, and identify priorities and milestones for their next steps.
Your team will receive session notes and graphic visualizations, as well as co-created worksheets chronicling future-scenario creation, ideation, and concept refinement. In two to four weeks, they will receive a presentation of three to five refined concepts with recommendations.
Prototype Sprint: Module 3
Your team will engage in rapid prototyping with support from a program manager, design director, engineers, and relevant specialists. Weekly reports aid in the evolution of the solution and include customer insights, engineering and design details, and other learnings.
The team will build, test, validate, and evolve ideas within the identified opportunity area through rapid prototyping and user testing.
Deliverables include low-fidelity prototypes, product summary with design principles and enabling technologies, final product recommendations, and proof of concept or minimum viable product, depending on needs, budget, and scope.
Go-to-Market Sprint: Module 4
Your team will align on the market opportunity and a framework for a go-to-market plan. Over the following weeks, they’ll engage in virtual advisory work to develop a go-to-market strategy alongside SU’s team of experts.
The team will develop a go-to-market plan that includes spin-in/spin-out strategy, funding recommendations, channel strategy, org structure recommendation, and business model strategies.
Your company will receive its co-created, fully developed go-to-market strategy in the final report, along with introductions to potential partners. If a spin-out to a startup is selected, funding may be available from SU Ventures.