Lance Cassidy


CEO, DX Design Lab

About Lance

Lance Cassidy is passionate about defining next-generation products and user experiences. He works best with ambitious T-shaped people who have a healthy disregard for the impossible and a knack for choosing interesting problems. He serves as the founder and CEO of DX Design Lab, a design consultancy that defines next-generation products and user experiences. Lance is a former aerospace engineer turned product and user experience designer. He worked at NASA Langley, Lenovo, and Net32. He is passionate about wellness, education, and humanizing emerging tech.

Areas of Expertise

Design Thinking

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