Articles: Prototyping: Make to Think

At Singularity University, we’ve developed a special brand of design thinking called Design for Exponentials (“D4X”) that guides us to look at a problem from different angles. This approach helps our clients push beyond the comfort of linear thinking to embrace exponential thinking because it redefines what is or is not relevant to the problem we’re solving together. As a result, we can see entirely different sets of circumstances leading to entirely different solutions. The D4X framework consists of three different perspectives: Impact, Future, and Make.

In this article, we take a deeper look at Make, also known as the prototyping phase. This maker phase encourages you to ideate by building various low-fidelity prototypes—not by making the thing, but by testing out differentperspectives of the thing. This process gets you out of your comfort zone, provokes creative thinking, and enables you to gather learnings quickly and cheaply.

What’s inside?

Deepen your knowledge about prototyping and expand your perspective by:

  • Learning why you might be stifling innovation when you use only existing tools and frameworks
  • Discovering how making multiple low-fidelity prototypes solves problems you don’t even know you have–quickly and cheaply
  • Exploring how products like Google Glass and Microsoft’s HoloLens used lo-fi prototyping to make keys decisions with dramatic cost implications
  • Understanding the importance of testing prototypes with other people and bringing them into the ideation process
  • Seeing how to use high-fidelity prototypes to quickly identify what needs to be refined before going to final product development


At Singularity University, we elevate exceptional companies into exponential enterprises that can thrive amid chaos and uncertainty, and we provide the tools, frameworks, and leadership models to help you future-proof your organization.

See how we can help transform your organization into an exponential enterprise that’s prepared to tackle the coming changes and seize new opportunities.

Share This

Prototyping: Make to Think