Enterprise Customer Stories: A First-of-Its-Kind AR and AI Education Platform for Airbus Employees and Customers

Airbus is a global $67 billion company with a well-deserved reputation as a highly innovative and successful enterprise at the forefront of the aeronautics and space industries.

The company’s continued emphasis on the importance of innovation led a diverse team of developers, engineers or “makers,” and leadership development experts from around the world to Singularity University’s (SU) Silicon Valley campus in October 2016 to begin an in-depth incubation process focused on exponential theory, vision, and design.

The Airbus team embarked on a 12-week journey with five designers and two engineers from SU to discover how mixed reality technologies like AR and VR can be implemented for real-world employee training that also delivers corporate business value.

Read this case study to learn how Airbus applied SU’s framework for enterprise innovation to develop a first-of-its-kind AR and AI education platform that revolutionized the way the company communicates with employees.


At Singularity University, we elevate exceptional companies into exponential enterprises that can thrive amid chaos and uncertainty, and we provide the tools, frameworks, and leadership models to help you future-proof your organization.

See how we can help transform your organization into an exponential enterprise with leaders who are prepared to tackle the coming changes and seize new opportunities.

Learn more about the SU programs featured in the case study:

“Exponential technologies and innovation are in our DNA at Airbus. What was radical about SU and its approach to innovation was teaming across domains at Airbus and being challenged and inspired to project farther into the future to define the system we needed to develop today.”— Alexandre Godin, Leader of Democratization and Implementation of XR Technologies at Airbus