Enterprise Customer Stories: Lufthansa Develops New Culture of Cross-Generational Appreciation, Trust, and Teamwork

Founded in Germany in 1952, Lufthansa is Europe’s largest airline. The company already had a corporate cross-generational employee training program in place to attract—and retain—the best global talent but was interested in finding a new approach to awaken managers to recognize and embrace our rapidly-changing future.

After learning about Singularity University (SU), a group of 30 experienced managers and younger trainees in tandem pairs from Lufthansa attended a custom program in exponential thinking, leadership, and technologies at SU’s campus in Silicon Valley.

Read this case study to find out how SU’s program has transformed Lufthansa’s corporate culture and brought a new exponential mindset to its employees, encouraging them to think disruptively and work collaboratively outside the normal parameters of how Lufthansa does business and changed how the company thinks about innovation.


At Singularity University, we elevate exceptional companies into exponential enterprises that can thrive amid chaos and uncertainty, and we provide the tools, frameworks, and leadership models to help you future-proof your organization.

See how we can help transform your organization into an exponential enterprise with leaders who are prepared to tackle the coming changes and seize new opportunities.

Learn more about the SU programs featured in the case study:

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“We wanted to find a way to awaken our managers to a vision for the future that is vastly different from what we see today. It’s critical to impress upon them that the passenger and cargo business we have today is changing and may not be our business in the future if we are to survive and thrive. . . . SU was the beginning of the change, the beginning of making a stronger combined workforce.”— Susanne Berthold-Neumann, Project Leader, ProTeam Traineeship at Lufthansa