In medicine, there is a prevailing belief that the brain is a rigid structure that can only be diagnosed by opening it up and inserting a sensor to see what is really going on inside. This approach is not only invasive but also expensive and not widely accessible.
Founded by a Brazilian professor and physicist who was misdiagnosed with Parkinson’s disease, Braincare developed a new, non-invasive device for monitoring the brain. Initially, the startup aimed to sell the devices to make a profit.
However, in 2016, Braincare’s founder attended Singularity University’s (SU) annual Exponential Medicine conference. At the event, he realized the tremendous impact Braincare could make in the medical community and on patients and made key connections with people who could help the startup enter the U.S. market. Armed with this knowledge, he applied and was accepted to SU’s Startup Accelerator, now part of SU Ventures.
Read this case study to learn how SU Ventures helped Braincare’s leaders think exponentially about technology developments and societal trends happening 10 to 20 years into the future; realize a new approach as an impact-focused company; and refine its mission to focus on its real innovation—not the devices, but the sensor technology and the data these sensors gathered that could be stored in the cloud and offered as a service to the medical community, researchers, and universities.
At Singularity University, we work with startups at the intersection of exponential technologies and global impact. We take a long-term approach to helping them build high-growth, sustainable businesses. SU Ventures provides exclusive bootcamps, sprints, and other programs that promote breakthroughs, accelerate milestones, and help entrepreneurs succeed.
Whether you’re starting an early-stage venture, scaling a startup, or innovating inside a large company with thoughts of a spinoff, see how we can help your idea take flight.
Learn more about the SU programs featured in the case study:
“The most important thing SU offered us was its network and help to make the connections we will need to be successful… These conversations helped us develop a clearer vision about what the company should be and what we needed to do in the next two years to make it happen, including finding the right U.S. partner. Braincare will bring a lot of benefit to healthcare. Imagine the savings if you could avoid strokes or bring down the costs for those living with disabilities.”— Plinio Targa, CEO of Braincare