Startup Customer Stories: Active For Good Transforms Calories Burned into Calories Earned for the World’s Starving Children

Severe Acute Malnourishment (SAM) is a global health crisis impacting 16 million children under the age of five who are on the brink of death from starvation.

Active For Good is a non-profit tech spinoff of MANA Nutrition, one of the world’s largest producers of Ready-To-Use-Therapeutic Food (RUTF). The venture runs financially-sponsored activity challenges in an effort to address malnutrition and end hunger. Challenge participants wear fitness trackers to count calories burned, which are then converted into nutritious calories in the form of RUTF packets that are provided to kids in developing nations who need them.

In an effort to ramp up the volume of RUTF packets that could be donated to starving children, the co-founders of Active For Good attended SU Ventures at Singularity University’s Silicon Valley headquarters. While at SU, the co-founders were inspired to scale their program to a different audience: employees whose companies host “Active For Good” health challenges for their workers.

Read this case study to learn how SU helped Active For Good founders to conceptualize their work as an impact business and develop plans to expand their customer base, improve the technology experience, and aggressively scale to 5 million+ participants.

At Singularity University, we work with startups at the intersection of exponential technologies and global impact. We take a long-term approach to helping them build high-growth, sustainable businesses. SU Ventures provides exclusive bootcamps, sprints, and other programs that promote breakthroughs, accelerate milestones, and help entrepreneurs succeed.

Whether you’re starting an early-stage venture, scaling a startup, or innovating inside a large company with thoughts of a spinoff, see how we can help your idea take flight.

Learn more about the SU programs featured in the case study:


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“We realized that we are a technology company that has a platform that can scale to solve a global problem. That's exactly the type of work that SU is organized to support. It’s a really good fit.”— Troy Hickerson, Co-founder of Active For Good