Videos: Rob Nail on How SU Uses Science Fiction Design Intelligence for Ideation

Singularity University’s Science Fiction Design Intelligence (SciFi DI) method is a compelling, unique approach to innovation that we use at Singularity University. It provides our clients with an informed vision for future products, services, and experiences in a novel format. Using this approach, we begin with the end in mind and define a variety of compelling futures, based on everything we know about accelerating technologies and trends and how they could shape your (future) industry.

We convene creative collaborators like science fiction writers, illustrators, designers, technologists, and futurists to create new ideas and bring new worlds to life where these ideas will, should, or may exist. Then we work backward to develop roadmaps for new products, services, and business models.

In this video, hear from our CEO, Rob Nail, about this fascinating approach to developing innovative paths to the future.


At Singularity University, we elevate exceptional companies into exponential enterprises that can thrive amid chaos and uncertainty, and we provide the tools, frameworks, and leadership models to help you future-proof your organization.

See how we can help transform your organization into an exponential enterprise with leaders who are prepared to tackle the coming changes and seize new opportunities.


About the Speaker

Rob Nail

Rob is the CEO and Associate founder of Singularity University. He brings a unique entrepreneurial and globally-focused approach to growing a non-traditional university as a platform to create a future of abundance where exponential technologies empower us to solve the global grand challenges.

Prior to Singularity, he co-founded Velocity11 in 1999, building automation equipment and robotics for cancer research and drug discovery. After being acquired by Agilent Technologies in 2007, he traded the CEO role for a General Manager role attempting to be a catalyst for change at a big company. He gave up in 2009 to go surfing and eventually find his true calling and biggest challenge yet with Singularity University. He is a director at Harman (HAR) and Light&Motion, a co-founder and director of Alite Designs, an active angel investor, and an advisor. Rob holds degrees in Mechanical, Materials Science and Manufacturing Engineering from UC Davis and Stanford University.