For the past two decades, Charlene Li has been helping people see the future. She’s an expert on digital transformation, leadership, customer experience and the future of work and the author of six books, including the New York Times bestseller “Open Leadership” and the co-author of the critically-acclaimed book “Groundswell”. Her latest book is the bestseller The Disruption Mindset.
She’s also an entrepreneur, the Founder and Senior Fellow at Altimeter, a disruptive analyst firm that was acquired in 2015 by Prophet. Charlene was named one of the Top 50 Leadership Innovators by Inc, and one of the most creative people in business by Fast Company. Charlene graduated magna cum laude from Harvard College and received her MBA from Harvard Business School. She lives in San Francisco
Digital technologies have revolutionized relationships — and leadership is no exception. To be truly engaged, effective leaders must harness the power of digital communications and branding, rather than remain on the sidelines, frozen by fear and the unknown. The key is understanding how your personal leadership style can be extended and scaled through digital techniques to achieve your most important goals.You’ll learn the art and science of how to listen, share, and engage with employees and customers in the digital era. We’ll also discuss common objections and concerns of leaders – and how to address them.
Audience members will learn how to:
- Master a new way of developing relationships, which begins by stepping out of traditional hierarchies.
- Listen at scale, share to shape, and engage to transform
- Shift to a digital mindset
- Apply the right digital tools to meet strategic goals
We all know that creating customer experiences is important. But which experiences take priority? And how do we justify long term investments in things like data and personalization – and tie it to business outcomes? What’s needed is a customer experience strategy that goes beyond making sure that the customer journey is smooth. Brands must invest in next-generation experiences that build movements, transformation relationships, and result in exponential growth. We’ll go beyond the platitude of “customer obsession” and share what it takes to build a culture that keeps customers at the center every day.
Audience members will learn how to:
-Prioritize which customer experience initiatives to invest in, so that they drive both business results and meet customers’ heightened expectations.
- Define and create next-generation customer experiences.
- Involve the right people and ensure that they have the skills, capabilities, and mindsets are required to succeed.
- Make great customer experiences a priority for everyone in the organization.
“Disrupt or Die” has been the rallying cry for decades, but what does it actually mean to be disruptive, to make it the center of your strategy? Many established companies set a goal to develop “disruptive” innovations, believing innovation will disrupt their market and drive growth. But that’s not how it works: disruption doesn’t create growth. Growth creates disruption. Transformations are never easy, and the unrelenting pace of technological change makes it doubly difficult. But there’s hope and a way forward — starting with reframing your strategy, leadership and culture so that disruptive growth is at the top of your agenda. Audience members will learn how to: Define what disruption is — and isn’t — and how it can drive disruptive growth. Identify and prioritize the right disruptive growth moves — and align the organization around them. Understand how leaders must show up differently when pursuing a disruption strategy. Instill disruption into a status-quo culture.