Massimo Canducci

Massimo Canducci is an international expert on Innovation, Emerging Technologies and their concrete applications in the world we will have in the future.

He works on innovation activities in one of the largest and most important Italian IT companies, and this has allowed him over the years to imagine and build highly innovative technological solutions in all market sectors and to guide many large companies in structured and great impact innovation processes. Among its primary activities is Future Scouting: building social and business scenarios in which future technologies will play a central role in changing people's lives for the better, both from a personal and professional point of view.

Renowned for his thought leadership on innovation, digitalization, future scenarios, he often speaks at international conferences and is the author of several books, including "Augmented Lives: How we will live in the future thanks to technologies", a book that illustrates numerous future scenarios in which our lives will be largely influenced by the availability of increasingly impactful technologies.

He is a professor at the Executive MBA Ticinensis, teaches Innovation Management at the University of Turin and Consultancy and Soft Skills at the MIBE of the University of Pavia, and is also part of the Steering Committee of many Italian universities. Massimo is part of the Advisory Group “Standardization for Emerging Technologies and Innovations” which directs ISO's strategic choices worldwide on emerging technologies and innovation.