Patricia Suflita Wilson is a highly successful chief executive, evangelist, instructor, board member, and public speaker committed to making the world a better place.
Patricia pursued a career with a focus on social responsibility shortly after becoming a mother, and over two decades has earned a reputation for her integrity, sound business judgment, demonstrated financial acumen and superior communication skills. Her ability to develop a high performing team and create extensive community engagement garnered her worldwide recognition - she is a main character in the documentary Batkid Begins purchased by Warner Bros./New Line and released in theaters nationwide in 2015. She is often referred to as the “BIC” (see her TEDxTalk).
Currently, Patricia is a frequent keynote speaker and consultant to several startups (marketing, branding, web architect, social media, community engagement, publicity, philanthropy plans, etc.) As a keynote speaker, she connects with her audience in an authentic manner routinely evoking cheers, tears and standing ovations.
She also serves on the board of directors: Illuminate (Bay Lights); Friends of the Urban Forest.
Formerly, she was CEO of Make-A-Wish, responsible for leading the overall direction of one of the largest chapters nationwide and created a permanently restricted endowment for future sustainability. Her work helped to build one of the most recognized and respected brands.
Prior to joining Make-A-Wish, Patricia held leadership roles at PBS/NPR stations, WHRO and KQED, the 5th largest public broadcaster. She also produced several educational public TV series before serving as executive director of a science and wildlife environmental museum.
Patricia is the subject of an upcoming feature film about her life and work starring and produced by Oscar-winner Julia Roberts, which will be released through the Red Om Films banner. New Line Cinema (Warner Bros.) purchased the rights to develop the narrative film.
Patricia tells of her professional journey in the non-profit sector and provides lessons on how to motivate, empower, and engage staff, volunteers, and customers. She also provides insight on how to secure in-kind support and sponsorships. The cornerstone of this talk is a behind-the-scenes look at the uplifting story of how she turned San Francisco into Gotham City to allow one 5-year old cancer patient the opportunity to live his dream: to be batman. In doing so, she inspired millions worldwide and the subject is a feature-length documentary: Batkid Begins. The audience will learn about how to manage a story if it goes viral, how to solicit for professional assistance for crisis communication, and how social media can be your friend. Lastly, this talk inspires the participants to engage in their own communities and be involved in the causes that are most important to them.
A robust and information-backed inspirational speech, Patricia Wilson shares the many lessons she has learned during her tenure in for-profit and non-profit leadership roles. She believes that the most valuable asset an organization has is its talent and says that her most significant accomplishment wasn’t pulling off the famous Batkid wish but rather assembling the team that made it possible. Told through heart-warming stories from Make-A-Wish, she shares what to look for in the hiring process, the importance of building and retaining great teams, how to set the tone for your group, creating an atmosphere of excellence, and why it’s good to sometimes be affectionately known as the “B.I.C.” With the mantra of “Give credit, don’t take it,” her leadership lessons resonate across business sectors and inspires others to embrace leadership and become their own CEO.